How much of Apple stock does NCPPR own anyway? Amusing to see that nowhere in its long whiny press release does it announce that it will divest itself of AAPL. Whatever happened to putting your money where your mouth is or voting with your feet?
These companies invest specifically so they can get stuff on the ballot at shareholder meetings and it often doesn't take very much at all. I believe it depends in part on the bylaws of a given corporation.
There's a similar group with a similar agenda who trolled GE after GE announced some kind of wind power initiative. I don't know how much stock they owned but given GE's market cap at the time, I'm sure it wasn't a lot of the company on a percentage basis...