last year I wrote a short complaint to the UK's Advertising Standards Authority (ASA) about their use of "world's most desktop advanced operating system" to describe OS X.
Thanks for sharing this. Often times we let things slide w.r.t. marketing speak, but I believe it's important to call companies out on this.
Did you have to make a case for "why" that claim was unsubstantiated (fairly obvious to us, but I wonder whether the ASA personnel reviewing the complain knew enough about it)?
On what basis did you suggest that it wasn't the most advanced?
I'm interested from a technical perspective. From a deep software development point of view, I'm familiar with OSX, FreeBSD, Linux and Windows and know their technical merits well.
here are the responses I received:
1: http://imgur.com/mflFaHW
2: http://imgur.com/ndxyzlM
you'll now notice that the UK page doesn't contain that false statement: compare http://www.apple.com/uk/osx/ vs. http://www.apple.com/osx/