You'll do more to awaken Apple by not using their device at all. Not only is that -1 for them, it's +1 for one of their competitors. Not using the app store deprives them of very little money (even if you spend $100 at the app store they are netting just $30). Not using the device at all is a loss of thousands of dollars (partly AT&T, partly Apple, but both companies will take notice very quickly if people start dropping like flies).
It deprives the developers. If developers see the App Store as less desirable, that will put real pressure on Apple to change its ways. The gold rush has to end.
