As someone in the fitness tech industry, the lack of info on the device should be telling. Indiegogo and Kickstarter are becoming full of new HW devices that promise amazing results with very little proof. I really wish these crowdfunding sites required a prototype to independently verify in-house prior to accepting the campaign. Sure it's not a perfect solution (as there could be exceptions of experienced HW developers needing capital to execute and build their realistic prototypes), but it sure would cut down on a lot of "make big promises and flashy videos, excuses later"