It's just like the psychology of Daylight Savings time -- even though people could get up an hour early in the summer, they won't unless the clock tells them it is time to get up.
DST actually causes more problems than it solves. It would be more beneficial to eliminate DST entirely, simplify time zones dramatically, and just let people do what they want with their time.
DST is meant to solve the problem of 'sun comes up earlier', but all it accomplishes nowadays is to ensure that you get to work closer to the same amount of time after the sun comes up, which makes no real sense. In effect, it shortens mornings because you just end up stuck at work faster.
As a surfer, I get up 1h15m before sunrise regardless due to winds. I'd be getting up at 4:00 am tomorrow without DST. This sounds awesome until you realize I'd have to go to bed at 9, and most people are still up at 9.
It keeps the outdoors set (including construction, aviation, farming and landscaping) in sync with the indoors crowd.