What people actually mean when they say "buy something" is "invest in something".
When an investor chooses whether to invest in something, the question they ask themselves is "will this make more money than the best alternative investment on offer to me?"
When the value of currency is falling, it becomes relatively more appealing to invest in things that are not currency. For example, new machines for the local factory - those machines make widgets, and with 2% inflation those widgets are worth 2% more every year.
When the value of currency is rising, it becomes relatively more appealing to invest in things that are currency, like keeping my money in the bank. Glad I'm not one of those suckers who invested in the widget factory, because of the 2% deflation those widgets are worth 2% less every year.
Me, I think our economy would be better off with more invested in manufacturing and less in financial services.
>because of the 2% deflation those widgets are worth 2% less every year.
Also, the value of your loan increases in real terms, as does the labour-share of input costs (because the workers aren't going to give back wage gains in times of deflation). Your return is hampered.
When an investor chooses whether to invest in something, the question they ask themselves is "will this make more money than the best alternative investment on offer to me?"
When the value of currency is falling, it becomes relatively more appealing to invest in things that are not currency. For example, new machines for the local factory - those machines make widgets, and with 2% inflation those widgets are worth 2% more every year.
When the value of currency is rising, it becomes relatively more appealing to invest in things that are currency, like keeping my money in the bank. Glad I'm not one of those suckers who invested in the widget factory, because of the 2% deflation those widgets are worth 2% less every year.
Me, I think our economy would be better off with more invested in manufacturing and less in financial services.