I wish people would stop using the term 'AAA' . Its meaningless imo as any other members from the implied scale (AAA, AAB, AAC, whatever) are never referred to.
I find it one of the more annoying americanisms.
edit: What people actually mean when they say " an AAA game" is "a game with a very large development budget"
The terms supposed meaning is about various aspects of game quality and also implying some kind of scale.
But it is commonly used in a very vague way to denote "game with very large budget" or "game from huge publishing house"
Things which have nothing to do with quality and are vague to the point of meaninglessness.
Look, if we're going to stop using terms just because they don't mean what they originally meant when first coined, we lose about three-quarters of the English language. That ship has sailed.
"AAA" is a marketroid term which means at least three things: a good game, a popular game, or a game with a large development and especially marketing budget. To the marketroid, each is coterminous with the other two.
Similar ambiguity exists around "hardcore" which means roughly the intersection of gamers who seek out challenging games, gamers who play competitively online, and gamers who enjoy adult content like sex and violence.
AA is absolutely being used in the gaming press, particularly to distinguish mid-sized decently-funded (eg, Kickstarter'd) studios from proper indie games.
I doubt you'll find many instances of "AAA" in press releases either. It's an industry term, not intended for the general public.
Fair enough, how would you like us to identify the tentpole games like Madden or Call of Duty, vs the smaller games that have less artwork, fewer levels, and limited professional voicing/bodywork?
Apparently he wants everyone to say "a game with a very large development budget" because "AAA" is some sort of Americanism and he doesn't approve of Americanisms. As a compromise measure, I would actually go along with this if the rest of the English-speaking world would let go of the term "maths".
edit: What people actually mean when they say " an AAA game" is "a game with a very large development budget"