> You don't particularly care who is selling it so long as the price, delivery, and trustworthiness are there.
> Anecdotally, I literally can't recall the names of any vendors I've bought from in Amazon. But I do know the places I like in the mall.
That's exactly my point. There are stores that you're buying from-many of them with physical locations as well. But because of the way Amazon sets things up, their identity fades into the background. They could be stores you like, just like the places you like in the mall. But Amazon makes it hard for you to know about them, and build a relationship with them.
> Anecdotally, I literally can't recall the names of any vendors I've bought from in Amazon. But I do know the places I like in the mall.
That's exactly my point. There are stores that you're buying from-many of them with physical locations as well. But because of the way Amazon sets things up, their identity fades into the background. They could be stores you like, just like the places you like in the mall. But Amazon makes it hard for you to know about them, and build a relationship with them.