I totally agree. The question I ask is whether Beats is the kind of headphone that Steve Jobs would personally design and use. The "steve" test seems to guide everything else they build, so why not extend to headphones.
The way I see it, the answer seems to be "no." The headphones are bulky, the logo gaudy - just not Steve. The advertising - think of the superbowl ads that rankled Seattle fans - just not really Apple's style or ethos.
I can't underestimate Apple - they are a wildly successful company, and may well see something great that I can't. Guess we'll just have to see.
Even if beats isn't his aesthetic, I find it difficult to imagine Steve being able to stomach a lower quality product underneath.
Jobs would have wanted products perhaps like Bose - expensive, overpriced but ultimately good quality underneath. Beats is lower middle quality underneath all the plastic and Jobs wouldn't be able to sleep at night if he thought anything lower middle quality ever shipped out of his factories.
The audio fidelity of Bose speakers and headphones aren't any better than that of Beats. They're rightly derided in the audio community as sub-par equipment sold for far too much.
The way I see it, the answer seems to be "no." The headphones are bulky, the logo gaudy - just not Steve. The advertising - think of the superbowl ads that rankled Seattle fans - just not really Apple's style or ethos.
I can't underestimate Apple - they are a wildly successful company, and may well see something great that I can't. Guess we'll just have to see.