On a $10 fare , UBER gets $2(or $4 for 2 trips) , the driver gets $8
For the $16 trip, let's say UBER gives $10 for the driver(instead of ~$8), and takes $6. UBER still comes ahead. And don't forget the huge lockup it gets - which is valuable in and off itself, esp. in the long term as a basis for self driving cars service.
There's of course the issue of decreased traffic for drivers, but there's probably a strategy to make it work.
For the $16 trip, let's say UBER gives $10 for the driver(instead of ~$8), and takes $6. UBER still comes ahead. And don't forget the huge lockup it gets - which is valuable in and off itself, esp. in the long term as a basis for self driving cars service.
There's of course the issue of decreased traffic for drivers, but there's probably a strategy to make it work.