I assume it's an MVP. They're probably hard at work on all of the core challenges of interpreting the road data in real-time and controlling the car. It's technology that I expect a bunch of big industry players want / will need. Lets see where it goes.
I interpreted this as a hilariously myopic SV view of the issue. "Move fast and break things" is not exactly a winning motto for the development of automotive tech, unless you're into the demolition derby scene;)
The article states they plan to sell directly to consumers, not "big industry players", so it is a real issue. It also states that this is being released under the aegis of new CA law that goes into effect in the fall. I would imagine this law makes at least some provisions for liability, but the reality will probably be played out in the court systems for the rest of most of our lifetimes.
