The slides immediately brought to mind the "Why PowerPoint Should Be Banned" article from a day or two ago [1].
Looking at them strengthened my tentative view that:
(1) Most slides should contain a short, complete sentence and optionally a picture -- no more.
(2) Each "chunk" of information should get its own slide.
[ADDED:]
(3) When using slides with information-dense graphs, charts, etc., slides with one-sentence summaries and explanations should be interspersed. Meeker's deck has some of that but could use more.
(4) Title slides should be more prominent than in Meeker's deck.
(5) Pictures are nice but shouldn't dominate a slide.
The above are just personal preferences, of course. I do a lot of teaching in which I use slides, and will be experimenting more along these lines.
Many of your guidelines show merit... It occurs to me that context of Meeker's presentation helps. She is a machine gun of rapid-fire observations that feed off of her on-screen data and additional anecdotes.
She knocked out 100 slides in ~20 min. This is definitely content that needs multiple reads to take in, but her presentation tends to be the "Cliff's Notes" of the material contained in the deck.
That's true if the point of a presentation is to inform. But often the point is to impress or confound since that makes people think what you're saying is more substantial than it actually is.
> slides that will be consumed by every media org and denizen of the internet need to be denser.
Dual use could be achieved by interspersing one-sentence explanations and summaries among the information-dense graphs, charts, etc. Meeker's deck has some of that, but could have used more.
Looking at them strengthened my tentative view that:
(1) Most slides should contain a short, complete sentence and optionally a picture -- no more.
(2) Each "chunk" of information should get its own slide.
[ADDED:]
(3) When using slides with information-dense graphs, charts, etc., slides with one-sentence summaries and explanations should be interspersed. Meeker's deck has some of that but could use more.
(4) Title slides should be more prominent than in Meeker's deck.
(5) Pictures are nice but shouldn't dominate a slide.
The above are just personal preferences, of course. I do a lot of teaching in which I use slides, and will be experimenting more along these lines.
[1] https://news.ycombinator.com/item?id=9606345