The site name immediately made me think of retrospectives [1]. Then I wondered about an online service for facilitating them along the lines of the American Arbitration Association's online mediation service [2] as an alternative monetization strategy to SEO/ads.

[1]: http://www.se-radio.net/2008/07/episode-105-retrospectives-w...

[2]: https://www.adr.org/aaa/faces/services/disputeresolutionserv...