If these are still the defaults for the $199 boxed version of Windows 10 Pro (including all the things like ads in the OS), I’ll be pretty disappointed. OS X is free as well (and has been for years), but Apple hasn’t pulled crap like putting ads in the OS (probably at least partly because it’s nontrivial to run OS X without buying Apple hardware… all the more reason to be disappointed if Microsoft still includes tracking and ad crap when you’re actually paying for the OS).