I’ve yet to try an impossible burger but one of the best burgers I’ve ever had was a veggie burger patty made in house at a little brewery near me. Seasonings and texture etc were perfect. Wasn’t trying to be a burger but trying to be a very good veggie patty and succeeded.
I once accidentally ordered a veggie burger. It was called a "garden burger" on the menu and I naively assumed it was a regular burger with vegetables on it. When I got it I immediately recognized my error, but ate it anyway and it was fine. Not what I wanted, but wholly inoffensive.
Years later I tried an impossible whopper, and unlike the veggie burger it was actually vile. The taste and texture were bizarre, not like meat but neither like vegetable. It tasted like something that came out of a chemistry lab, not a kitchen.
Elsewhere in this thread I see people suggesting that real meat be taxed, or subsidies removed, or some other form of government action to twist people's arms into eating a meat substitute. My advise to those commenters is this: Do it with traditional veggie patties and the general public might forgive you. Do it with these new wave of psuedo-meats and it will make people hate vegans with 10x more passion than they already do.
